CHENNAI, June 23, 2016 /PRNewswire/ —
Ride5 Group, located in New York City, has entered into a strategic partnership with CMO Axis based in Chennai, India. Both firms are privately held.
CMO Axis, led by Vinod Harith, is a market leader in outsourced marketing solutions for companies across Asia and Europe. The firm was awarded ‘Excellence Leadership in Outsourcing’ at the Asia BPO 2015 Summit, ranked among the top 10 global Sales Marketing Outsourcing (SMO) providers by the U.S. Black Book of outsourcing and listed as one of the top 50 emerging companies to work for in India.
Ride5 Group is a business consulting and digital boutique specializing in market positioning, brand building, digital content and cross-platform integration. In addition to branding start-ups from scratch and helping mature firms update their online presence through graphic design, user experience and social/PR outreach, Ride5 has produced high-end branded media and award winning documentary films.
Vinod Harith says, “As we’ve been planning to extend our reach into the U.S. market, our senior team after a thoughtful search, agreed that Ride5 Group is the best solution. They will enable us to realize our vision of becoming the leading marketing shared services supplier globally. CMO Axis has proven its capabilities in Asia by reducing marketing ROI for organizations through a shared services model, enabling significantly-reduced operating costs and improving efficiencies in ways they can’t do internally. This is validated by industry leading metrics that reflect our ability to save brands 15-40% versus their current spend. With Ride5 Group coming under our umbrella, CMO Axis can now provide the same level of operational efficiency improvement and savings for firms in the U.S. and the Americas with local support ‘on the ground’ as required.”
Arnie Friedland, co-founder of Ride5 Group, is now an Advisory Board member of CMO Axis. He is also on the Advisory Board of Tube Centrex in New York. Arnie says, “CMO Axis has the resource and capability to extend its reach into the U.S. market by providing top level BPO and marketing outsource services at a significantly reduced cost. Their track record of bottom-line expense savings should motivate senior-level decision makers in the U.S. to leverage these services, focusing less on operations and more on their core business. I’m proud to serve on the CMO Axis Advisory Board and contribute to its global growth.”
CMO Axis is currently considering raising Series A capital to fund its growth strategy and to address new market opportunities.
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CMO Axis Outsourcing Services Private Limited
SOURCE CMO Axis and Ride5 Group